Darlene
0
Hi All,
How can I be sure that my team is interpreting data effectively?
Most of this new data is unstructured, versus that type of data that is neatly entered into our software and database applications. For example, all of the tweets about our product or brand represent a potential treasure trove of insights, yet this data is unstructured, increasing the complexity of capturing and analyzing it. While there are many software offerings to help with this challenge, the unstructured data represents a new torrent of raw material for processing, with all of the inherent complexity and quality issues added to it.
Information derived by one group may need to be mapped or standardized in order to be meaningful to someone else in the organization.