Much like the ocean-going sailor stranded in a lifeboat after his ship sunk, there's water everywhere, but not a drop to drink.
I have the same phenomenon in our businesses. Data is everywhere, and increasingly data is available from social and search feeds in real time. If the data is not easily accessible or, if we have duplicate or incomplete data, we are unable to leverage it for its intended purpose.
Increasingly organizations are integrating their disparate software applications and simplifying the process of collecting and aggregating data across the enterprise. Along with data quality, however, this effort is expensive, time-consuming and it never ends.
What is a good approach my team and I to practically mitigate drowning in data.