Organisations today must motivate a large enough proportion of community members to get involved more (means finding how to apply social principles to the employee’s work).
Companies must invest the time and resources needed to understand, design, the development and implementation of social software, rather than simply install a traditional software company, and hope that communities will form by themselves and flourish.
Now, our enterprise is aware of the need of change management, but the management underestimate the investment and resources needed.
In this specific case, the middle management is a cornerstone of my challenge. How to deploy an enterprise social network in our international organisation?