At startups and young companies, product-market fit is constantly being iterated upon. How to ensure myself and my team:
- Do we have the right offering for our target customers?
- Are salespeople struggling to win business?
- Is the customer base really diverse without a good understanding of whom our product best serves?
I'd recommend spending as much time as you can talking to potential customers and other industry experts about your idea before launching into full-fledged productization. Try to identify the need your customers have, what job would your product solve for them? I'd recommend you to check out the Jobs To Be Done research (you can find some helpful videos here, or get a whole e-book on this for free here) The idea is to conduct a few very detailed interviews with your potential customers, discover their pain points, and then tailor your strategy around their feedback.
While it is important to have a big vision of your product, it is imperative to make sure that you define a strong minimal viable product (MVP) that in all honesty solves a customer’s “hair on fire” problem, and to make sure that that MVP really works well in demo’s and proofs of concept. As you demonstrate solving the customer’s most urgent problem, you will build trust and confidence to do more with your product (they will ask for features), which in turn solidifies your product-market fit, and ultimately leads to defining a new product or market category.Hope this helps :)