I would like to initiate a project for my company where the answers to the following questions and the action steps to be fulfiled:
- How to make a reality check how wide is the gap between the actual state of our product or service and the way the company presents it to the market?
- Is our product/service really the first, the best, the fastest, or the only, as we claim? What is the way to check that?
- It’s not a problem that there is a gap between the marketing and the current state. But how to make myself aware is that gap closing or widening?