I am working in a newly established business in the online education.
Our company is struggling to make itself known to customers. We are really careful with spending money in the social media as if they are not properly targeted - we will not achieve any positive results.
Internally, we talk about success stories and the customers we’ve acquired, but how many of the potential customers we recognise as our target- know about our company?
Have you ever applied a smart marketing, something following the principle of Cambridge Analytica.