I am a manager in a financial services company. The company I am managing for 3 years is planning to develop a new product.
My team has started working on the new product. The sales and marketing team are writing to me some reports and analysis, but I would like to try something innovative and easy to grasp.
What is the best approach for New Product Development, or NPD?
I would appreciate any innovative ideas and practices implemented by you- consulthons.