What are your views on that? I would be glad to understand your opinion and will appreciate your comments.
Mirel Baila Change Leader at UBS
I use the Gorilla experiment as an example when I refer to waste in the process.
I usually tell the audience that 50% of people are so focused on looking at the ball, that they don't see the gorilla. Also, there is a further analysis that says that out of the 50% of people that are not seeing the gorilla, 80% of them are actually looking at the gorilla for up to 1 second, but don’t see it because again, they are too focused on the ball.
The analogy here is that, in real life, the "gorilla" in our process is the waste that we don't eliminate. The first step to eliminating waste is seeing it. That's why it's important to take a step back from our daily job and identify those topics that we don't have the time to review usually.
George George Lellis✔CIM Chartered Marketer for profitable brand and business growth ►Food & Drink | FMCG & OTC | Consumer Tech
The goals-setting process is not something that has to be treated in its own right if it is not underpinned by the strategic company's vision.
Very interesting experiment as described on the article and I would also like to add an additional dimension, that of measurability.
The KPIs are measurable and typically the goal-setting is or perceived to be SMART.
But how can we ensure that the employees won't be blinded by the company's own vision? Culture eats strategy for breakfast, and on a similar note, usually rational goal-setting is blinded by the more subtle yet omnipresent office culture and organisational pressures.
Even the most objective goal-setting has a human bias a priori and a posteriori unfortunately but that is why we are human beings.
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