26.06.2018 at 18:57 h / Edited 29.06.2018 at 13:28 h
I have been asked by a Foreign Exchange Broker to edit the content they have desigened for their website and write new bespoke content as i see fit
Is the problem here that you aren’t confident about the content or the website design?
They are two different elements to this challenge.
Content - the way around this one is to ensure that you are talking to the end user during the websites creation. This is essential as “success” should be that these people like the end site.
Design - design heavily depends upon tooling and budget. If you have a good tool, where you can create interesting things then have a play around and look at examples of websites you think are good. If the tool is bad or isn’t user friendly and requires coding then manage expectations to the client and say that if you don’t get a website developer in they won’t have a pretty website.
If there is no budget, as is often the case... have you thought about running a competition amongst the user group to design the new site? People often want visibility to seniors so a showcase is all that’s needed as an incentive.
I hope this helps! ☺️
The most important point to remember is since this marketplace is starting to become saturated, it vital that all content lends itself to the creation of a site that diierentiates the broker.
Cutting edge, actionable content that forces the reader to come back to the site.
Information and opinion that cannot be found elsewhere will makes the site stand out.
Colourful gimmicks, pictures and meaningless charts quickly become a turnoff. Understand the Brokers USP and focus on that. If he hasn't identifies his USP work with him to create it
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