What does cashing in on canvas mean?

Companies are minting millions a month reselling rare and vintage sneakers online.One company was founded in 2015. Now, they gross $2M a day.So what’s driving this market growth?Our researchers found a combination of factors. But one interesting thing that people are doing is creating "sneaker day-traders" to pounce on the hottest styles before anyone else.Startup costs are relatively low -- you can get set up with your own shoe-buying bot for under $2,000 -- and with shoes selling for up to 60X their list price, the upside is massive.Plus, it’s not just Nike and Air Jordans. There are other under-the-radar brands traders are keeping tabs on.We discovered two other brands burning up the secondary market (one is selling for 13X its list price).