To understand what consultants do, we need to understand [removed] in the first place.
Consulting is the business of providing expert advice to a specific group of people.
So what do consultants do?
In a practical sense, they advise. They pull from their niche experience, industry understanding, and problem solving abilities to offer valuable advice to a specific type of client or group of people.
But that’s not the whole story.
Anyone can give advice, but few get paid for their advice in the way that a consultant does.
So what makes a consultant’s advice so special? To answer that we need to answer the question, "Why makes someone willing to pay for advice?"
People pay for advice because they want to get somewhere they are not currently. They want to change something, achieve something, attain something, or become something, and they need help.
The current state of things isn’t how they want it to be. They know what their desired state is, but they need help getting there.
What is a consultant's role?