Do you or your company have a (Search Engine Optimization) SEO strategy?
What is your experience with SEO?
- To help capture the migration of customers to digital channels, consider developing and deploying an optimal SEO strategy.
- Consider publishing a consistent stream of fresh and timely content on your website’s blog.
- Think in keywords and try not to bias towards any given search engine or device.
Can you share your experience not using SEO versus using SEO?
If you’re running a small business, your SEO strategy is a critical factor in how you stand out and show up online. Sure, you can pay an expert lot of money to boost your page rankings, but as [removed] , tackling some tasks yourself, like those below, can be a way to cut costs without hurting your business.
1. Constantly create fresh and timely content.
This is not new advice, but it remains the most important piece of SEO advice there is. The sites that rank highest in search results are the ones that have useful, relevant information—information that answers user questions while promoting your business and its value to customers.
How do you know what search engine users are searching for? Turns out there are a number of useful tools that give you priceless insight into what’s hot for certain search engines. Google, for example, provides [removed] , a robust tool that lets you “explore what the world is searching.” There you can find what search terms are trending, and there are cool capabilities like the regional variation in search terms that can help you determine what matters to your potential customers.
Bing offers a [removed] Tool that lets registered users pull together useful data. "All query volumes and keyword suggestions are based on organic search, not on paid search or search advertising data, giving you the most natural ideas and accurate numbers," the service explains.
Building popular keywords into your website may be as simple as posting a blog or statement that outlines your company’s [removed] , but staying on top of popular searches can help you freshen up your website and capitalize on users current interests.
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2. Be agnostic when it comes to search engines.
Yes, Google has become so ubiquitous that we use the word to mean “search online.” But Google isn’t the entire internet! Online marketing expert Neil Patel has pointed out that some search sites have significantly [removed] than Google.
Why does that matter?
While you may have more users of Google, you might have more buyers on search engines like Bing, DuckDuckGo, StartPage, and Yandex.
Paying attention to the peculiarities of individual search engines other than Google can pay off. Google matters, of course, but worshipping at the altar of a single search engine can mean missing out on opportunities.
To start, search for your business and relevant keywords on a variety of search engines. If you don’t like the results you see, get to work.
3. Get your keywords, meta tags, links, and hyperlocal information right.
When Google altered its algorithm to not include meta descriptions in page ranking, you might have thought you could ignore those descriptions. Not so—at least not if you care about other search engine results.
Some search engines do factor meta tags in their results, so making sure they’re complete and accurate matters. Likewise with keywords and high-quality links: These factors in for a number of search engines, but each search algorithm may work a bit differently.
And with the huge number of searches being performed on mobile devices, combined with Google’s amazingly powerful ability to collect user data, your site might show up in [removed] on Google, even if you don’t include locally-focused keywords. On other search engines, you’d be out of luck.
The point is that spending a little time figuring out what affects search results from a variety of search engines can improve your overall visibility, even in a volatile climate.