Chuck LEAN Business Consultant
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Have you ever implemented a customer journey map?
Why is a customer journey map so important?
Mapping the customer journey has a [removed] such as:
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Allowing you to optimize the customer onboarding process
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Benchmarking the customer experience desired by your customers against what they actually receive
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Understanding the differences in buyer personas as they move from prospect to conversion through the buying funnel.
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Creating a logical order to your buyer journey.
Can you please tell me about your experiences with a customer journey map?
What is a customer journey map?
A customer journey map is a visual representation of the customer journey (also called the buyer journey or user journey). It helps you tell the story of your customers’ experiences with your brand across all touchpoints. Whether your customers interact with you via social media, email, livechat or other channels, mapping the customer journey out visually helps ensure no customer slips through cracks.
This process also helps B2B business leaders gain insights into common customer pain points which in turn will allow them to better optimise and personalise the customer experience.
What is customer journey mapping?
[removed] (also called user journey mapping) is the process of creating a customer journey map, a visual story of your customers’ interactions with your brand. This exercise helps businesses step into their customer’s shoes and see their business from the customer’s perspective. It allows you to gain insights into common customer pain points and how to improve those.
Firstly, all the possible customer touchpoints are mapped out, for instance, a website, social channels, interactions with marketing and sales teams.
User journeys are then created across these various touchpoints for each buyer persona. For example, a millennial buyer persona may typically become aware of a product on social, research it on the mobile version of your site, and finally make a purchase on a desktop computer.
The customer experience at each touchpoint should be included in a customer journey map. This can include what action the customer needs to take and how your brand responds.
Why is customer journey mapping important?
Customer journey mapping is important, because it is a strategic approach to better understanding customer expectations and is crucial for optimising the customer experience.
Customer journey mapping is just as important for small and medium-sized enterprises as it is for larger companies. [removed] for all businesses, regardless of size – customers demand an omnichannel approach to customer service, marketing and sales.