I was asked to do a Long Tail Business Model.
I know The Long Tail Business Model works by selling a wide variety of niche products, which individually sell very little, but which in total generate high sales volume.
Nowadays, search engines have made it possible for consumers to find anything they want all over the world, no matter how specific their interests and tastes are. At the same time, online targeted media have made it easier for a niche business to have access to their own consumers, through demographic and behavior filters.
What is your experience with the Long Tail Business Model?
How is implemented?