Have you implemented a Marketing Automation Strategy?
So many marketers fail to get the most out of their marketing automation platform — basically using their software the same way they’d used their previous email service providers. That is batch-and-blast emails with a one-size-fits-all approach. But marketing automation platforms empower marketers to do so much more beyond just sending blanket emails.
Knowing who your customers are, what they need, and how you can best serve them is essential to developing a successful marketing automation strategy that speaks their language and drives results. When it comes to fully leverage your marketing automation platform, this knowledge will allow you to segment customers, create engaging content that accurately addresses their pain points, and deliver messages at the right time for optimal engagement.
What is your experience with this implementation?
What are the pros and cons?