What is your experience with digital platforms for restaurants?
Imagine it’s a Friday night and you have friends over. You have picked your favorite pizza place and triple checked orders with all your friends. You finally make a call to place your big order, but get put on hold. After waiting a few minutes, you hang up and express your frustration on twitter. That will show ‘em!
This is a typical scene at most restaurants during peak hours. Not only does the restaurant miss out on your sale, but they may also lose a loyal customer.
Today, people spend more than 48% of their food budget on restaurant dining. This, together with a preference for off-premise dining, has led to a 300% increase in digital food ordering.
It would seem that the restaurant industry would be booming but in fact, many struggle to keep up. Facing a diminishing labor pool and a 73% average annual staff turnover rate, there aren’t enough hands to take and prepare orders.
This leads to long wait times and frustrated guests–who eventually hang-up the phone and leave or drive-by long drive-thru lines–resulting in lost sales. In addition, inaccurate orders cost time and money, and missed upsell opportunities are countless.