What is your opinion?
We all know and regularly purchase Fast-Moving Consumer Goods (FMCG, often also referred to as Consumer Packaged Goods or CPG). As the name suggests, these are the products that we buy most frequently, such as tinned food, canned drinks, toothpaste, shampoo, soap, biscuits, [removed] , and instant coffee.
The way consumers bought these products was already changing before the pandemic. Companies like Unilever have been experimenting with subscriptions for several years now and the growth of e-commerce has led to a change in grocery shopping.
But how has the pandemic accelerated changes in the way that consumers find and purchase these products?
What is your experience with Consumer Goods lately?