People often don't understand each other when they talk about innovation. The main reason for this confusion is that there are different types of innovation. To be understood, it is fundamental to specify what type of innovation you are talking about.
There are three types that I know about: Efficiency innovation, Sustaining Innovation, and Transformative innovation
What type of innovation do you use in your company?
What are the advantages and disadvantages of these innovations?
Can I get some examples, please?