Chuck LEAN Business Consultant
What ways do you use to improve customer acquisition?
One way is to increase Customer Referrals:
Referral marketing is one of the few customer acquisition channels that can scale infinitely, and a customer success team can play a big role here.
The email outreach company, [removed] gets 90% of new customer acquisition via word-of-mouth referrals.
The secret? Proactively reaching out to customers already referring to new business, and thanking them for it.
Another is to Promote Customer Success Stories as Case Studies.
Nearly every business — especially in B2B spheres — uses [removed] to drive customer acquisition. Case studies are proof that your product works.
Can you offer any other ways to improve customer acquisition?
A company's messaging is key to customer acquisition. It should consistently describe your company's key benefits, target ideal customers, and highlight points of differentiation between you and your competitors.
A brand's messaging must also be in the [removed] , which is often easier said than done.