Can you please share your experiences with an e-mail onboarding sequence?
From what I know converting visitors into subscribers is fairly straightforward. You need engaging content as well as a signup form that collects email addresses and personal information. Now, if you want to turn these subscribers into loyal customers, you'll have to provide a bit more value.
You need to show that your business is worth their time and money and an effective email onboarding process is one of the first places where you can exceed their expectations. When your subscribers join your mailing list, they want to see the benefit of using your products and services, rather than just reading a list of features.
While email can show subscribers the perks of doing business with you, sending random or purely promotional messages isn't going to turn them into loyal advocates.
Businesses are constantly working to convert leads into customers, and an engaging email sequence can be one secret weapon to long-term success.
What experiences can you add to creating an effective e-mail on boarding sequence?
The first step for a successful onboarding sequence is to ensure that your subscribers are real people with legitimate email addresses. The easiest way to find out is to send a short confirmation message to validate the new subscriber's email.
This is a fundamental process that the majority of your subscribers will complete immediately, but there are always some who will miss or forget the email entirely. To make sure they complete confirmation, you should send a follow-up email to remind any absent-minded subscribers about the signup process.
Confirmation emails don't need to be fancy but they do need to have a clear call-to-action that helps your audience validate their email address.
Send an impressive welcome email.
Now that your subscribers have confirmed their email, it's time to set the onboarding gears in motion. The [removed] is, undoubtedly, the most important part of your sequence as it will set the tone for your onboarding process. It should be a powerful impression trigger that convinces new subscribers to open the rest of your emails.
Failure to create a strong impression trigger will result in low open and click-through rates. If you want to create a process that turns subscribers into customers, your company needs to create a high-value welcome message.
What else can you add to this onboarding process?