Can you please share your experiences with an e-mail onboarding sequence?
From what I know converting visitors into subscribers is fairly straightforward. You need engaging content as well as a signup form that collects email addresses and personal information. Now, if you want to turn these subscribers into loyal customers, you'll have to provide a bit more value.
You need to show that your business is worth their time and money and an effective email onboarding process is one of the first places where you can exceed their expectations. When your subscribers join your mailing list, they want to see the benefit of using your products and services, rather than just reading a list of features.
While email can show subscribers the perks of doing business with you, sending random or purely promotional messages isn't going to turn them into loyal advocates.
Businesses are constantly working to convert leads into customers, and an engaging email sequence can be one secret weapon to long-term success.
What experiences can you add to creating an effective e-mail on boarding sequence?