What strategies can be used to increase students enrolment in a school?

Hi Molly:

Define your school’s value proposition and understand your target audience.

Solicit input from key stakeholders and align around goals and key differentiators that set your school apart from the competition. This can be best achieved by facilitating a strategy session with input from administration, faculty, staff and current parents.

2. Define and understand your prospects.

• Develop a profile of the families you’d like to target [removed]
• Determine if there’s an opportunity to expand your prospects beyond the group you’ve traditionally relied on.
• Implement a lead generation plan.

3. Have an active online presence.

• Update your website with content your prospects are looking for, optimize it to make it searchable and populate it with effective CTAs (Calls to Action) to encourage more engagement from visitors.
• Collect prospect contact information via website form submissions.
• Consider a digital advertising campaign consisting of a combination of Search Engine Optimization (SEO), programmatic ads, geotargeting and Facebook advertising to reach your prospects where they spend time online.
• Stay active on social media.

4. Make sure the collected submission forms don’t go to waste.

• Create a lead tracking database and protocol for proper lead follow-up. Email automation is an easy way to stay in touch with prospects and provide them with valuable information as they decide whether or not to apply to your school.
• Develop a framework for lead follow-up and improved customer experience.
• Develop standardized phone scripts for school administration to ensure prompt response to prospects.

I hope this helps you.