I work for a well-established food producer in the past 30 years. We are considering launching a new line of product, that will be a bio product.What we have as a high-level plan:
1. Change branding, so it resonates with the bio products demand.
2. Social media presence
What is a good strategy to follow, when launching a new FMCG?
What are the first steps to start with, as we do not like to skip any important factor?
What is your advice, recommendation, tips and tricks for things to be aware and careful with?