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How do I design an effective marketing proposition for a new craft Vodka BD

22.10.2020 at 16:07h

Hi Kanae, There are two things that help to build an effective marketing proposition: a great product and a great story. The questions you need to answer are: 1) A great product: What makes your brand of Vodka unique? What qualities does your product have that others do not e.g. what sets its taste apart?  2) A great story: What was the inspiration behind the creation of the brand? If there a compelling story you can share, e.g. about the founders' journey to creating the brand? This will hel... read more


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