How to improve Marketing Mix?
Stagnant growth is solely the result of the company's marketing mix or not? And stagnant against whom? The market? Your competitors? your company's business performance? What I suggest here is to assess first because the solution is already in your hands. If there is a gap between where you want to go and where you are, can you fill that in? If not, find ways to become stronger on what you do currently. The conversion rate is something much later and further down the line. New segments can be... read more