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Overview

No overview yet

Solution

2

What are good Metrics?

06.06.2019 at 13:22h

For the organization, you can use balanced scorecard for the organization that provides a comprehensive view of the business. Now for the sales team, provides clear roles and responsibilities for the team and every individual in the team. You can create SMART goals for the team which will involve cross-functional collaboration and team effort as well as individual performance indicators. A team charter is a good way of defining the roles of team members. I am attaching an example of such goal... read more


Solution

2

What is the best way to distribute internal costs per Partner/Associate?

10.06.2019 at 16:28h

You can calculate the total cost for the firm. This will allow you to take into account the fixed costs (rent, utilities etc.) and salaries of employees (which is fixed for both professionals and other departments such as HR, Finance, Marketing). Calculate the profit or loss based on the total revenue. The profit should be provided to the firm's partners. This will be based on their performance (number of deals or another metric that the firm think is important for their growth). Or the partn... read more


Solution

1

What is the recipe for creating an engaging Content?

06.06.2019 at 17:26h

Let me break this down in three parts: 1. Mapping customer journey: The most important thing it to find out more about the target market and knows your customers. The customer's path to purchase has various stages and each stage require is a decision-making process where a customer can switch from one product to another. I am attaching a reference at the bottom to understand the channels that can be used for creating an integrated marketing communication plan. 2. Consumer behaviour: Content s... read more


Solution

1

How to conduct a customer journey analysis?

06.06.2019 at 23:30h

The first step to understanding the customer's path to purchase a product. The company can create a flow chart that allows them to understand the different stages a customer will go through to buy a product. Now, this process also depends on the type of product a customer is purchasing. Let's now focus on the analysis/measurement part. The company must be providing some information or promoting their brands/product or services. 1. Awareness: To spread awareness about the product, companies us... read more


Solution

1

What are good tools to check the Customer satisfaction?

12.06.2019 at 15:40h

Customer Satisfaction When Jeff Bezos was asked, "what advice would you give to an Entrepreneur?",  He said "The most important thing is to be Customer Obsessed. So, don't satisfy your customers, figure out how to absolute delight them" Yes, companies strive hard to understand consumer behaviour in order to provide excellent product and services. One of the ways to understand a customer's perception is "Net Promoter Score (NPS)". NPS is used by many companies around the world. The below l... read more


Solution

1

What personality tests can I use to improve my team spirit?

14.06.2019 at 15:12h

To know about yourself and other individuals in the teams, you can use the DISC assessment. The following link provides a comprehensive list of personality tests that are useful for team building: Personality Tests For understanding team behaviour you can use the tool Five Behaviours of a Cohesive Team In order to assign roles in a team, you use team dimensions profile. (as mentioned by Nina) In general, a team charter is a good way of defining team's routine, rituals and expetations. read more


Solution

1

What is a good strategy to understand Competition?

19.06.2019 at 13:28h

I will start with the basics to solve this challenge. Competition:  Let's try to understand who are the competitors. In some cases, it is difficult to find out which companies or products are competing with you. Consider Google marketing business where business can market their products through Google's website (Google search, Youtube etc). Now Google won't consider Amazon's Echo (a home speaker) as a competitor for their marketing business but they still launched Google Home. The reason l... read more


Solution

1

How to build a Marketing Strategy from scratch?

23.06.2019 at 18:49h

The most important thing is to know your customers. Based on customers, you can create a marketing strategy that aligns with the business model of the company. Create a business strategy for sustainable competitive advantage. This strategy will help you define your customer base and pricing strategy. It will also define the unique value that you are offering to your customer.   I would recommend using the following process to create a marketing strategy.      Let me explain with an example, ... read more


Solution

1

What is a good tool / metric for profitable growth?

24.06.2019 at 18:50h

Leading a change is related to many factors. It also depends on the organizational structure, power structure, routines and rituals, control systems of the company. You need to take into account these factors to lead a change.  I am attaching a file which will enable you to incorporate elements that will convince the management to accept the your ideas. In addition, I recommend you to read two articles listed below which focus on leading change and psychology of change. Lawson, E., & Price, ... read more


Solution

2

What are good Metrics?

06.06.2019 at 13:22h

For the organization, you can use balanced scorecard for the organization that provides a comprehensive view of the business. Now for the sales team, provides clear roles and responsibilities for the team and every individual in the team. You can create SMART goals for the team which will involve cross-functional collaboration and team effort as well as individual performance indicators. A team charter is a good way of defining the roles of team members. I am attaching an example of such goal... read more


Solution

2

What is the best way to distribute internal costs per Partner/Associate?

10.06.2019 at 16:28h

You can calculate the total cost for the firm. This will allow you to take into account the fixed costs (rent, utilities etc.) and salaries of employees (which is fixed for both professionals and other departments such as HR, Finance, Marketing). Calculate the profit or loss based on the total revenue. The profit should be provided to the firm's partners. This will be based on their performance (number of deals or another metric that the firm think is important for their growth). Or the partn... read more



1

How to improve Marketing Mix?

06.06.2019 at 11:43h

Before getting into the marketing mix, I would like to point out there could be several reasons for the stagnant growth of a company. The first step is to analyse the underlying cause of limited growth. Now, let's imagine the revenue of the company is not growing or growth is stagnant. At this point, one should refer to the business and financial model which should point out the timeline for customer acquisition for a product or service. I will assume that you are unable to get a customer as ... read more



1

How to build properly the pricing for volume?

06.06.2019 at 12:38h

For Wholesaler or Distributor: A distributor/wholesaler will decrease the price of a product while re-selling in bulk quantity. Design a pricing strategy for volume discount such that it maximises channel profit (maximum profit for both manufacturer and retailer). You can ask for distributor selling price for different volume or looking for the selling price of similar products in the market. For the retailer, the price should be constant as they get margin on the product. Now, there are sev... read more



1

How make the best out use of social Media with different targetgroups

06.06.2019 at 13:03h

First, I would understand the customer for agricultural and gardening products. Are customers that buy agricultural machinery also buy gardening products or vice versa? If so then a mix would be a better option. Consider a cosmetics brand like a dove, now people who buy soap will possibly buy a facewash. So, Unilever would promote their products under the brand dove. Another example, Daimler which sell truck and cars. They have a different approach to a customer who buys cars and customer who... read more


Solution

1

What is the recipe for creating an engaging Content?

06.06.2019 at 17:26h

Let me break this down in three parts: 1. Mapping customer journey: The most important thing it to find out more about the target market and knows your customers. The customer's path to purchase has various stages and each stage require is a decision-making process where a customer can switch from one product to another. I am attaching a reference at the bottom to understand the channels that can be used for creating an integrated marketing communication plan. 2. Consumer behaviour: Content s... read more


Solution

1

How to conduct a customer journey analysis?

06.06.2019 at 23:30h

The first step to understanding the customer's path to purchase a product. The company can create a flow chart that allows them to understand the different stages a customer will go through to buy a product. Now, this process also depends on the type of product a customer is purchasing. Let's now focus on the analysis/measurement part. The company must be providing some information or promoting their brands/product or services. 1. Awareness: To spread awareness about the product, companies us... read more


Solution

1

What are good tools to check the Customer satisfaction?

12.06.2019 at 15:40h

Customer Satisfaction When Jeff Bezos was asked, "what advice would you give to an Entrepreneur?",  He said "The most important thing is to be Customer Obsessed. So, don't satisfy your customers, figure out how to absolute delight them" Yes, companies strive hard to understand consumer behaviour in order to provide excellent product and services. One of the ways to understand a customer's perception is "Net Promoter Score (NPS)". NPS is used by many companies around the world. The below l... read more


Solution

1

What personality tests can I use to improve my team spirit?

14.06.2019 at 15:12h

To know about yourself and other individuals in the teams, you can use the DISC assessment. The following link provides a comprehensive list of personality tests that are useful for team building: Personality Tests For understanding team behaviour you can use the tool Five Behaviours of a Cohesive Team In order to assign roles in a team, you use team dimensions profile. (as mentioned by Nina) In general, a team charter is a good way of defining team's routine, rituals and expetations. read more


Solution

1

What is a good strategy to understand Competition?

19.06.2019 at 13:28h

I will start with the basics to solve this challenge. Competition:  Let's try to understand who are the competitors. In some cases, it is difficult to find out which companies or products are competing with you. Consider Google marketing business where business can market their products through Google's website (Google search, Youtube etc). Now Google won't consider Amazon's Echo (a home speaker) as a competitor for their marketing business but they still launched Google Home. The reason l... read more


Solution

1

How to build a Marketing Strategy from scratch?

23.06.2019 at 18:49h

The most important thing is to know your customers. Based on customers, you can create a marketing strategy that aligns with the business model of the company. Create a business strategy for sustainable competitive advantage. This strategy will help you define your customer base and pricing strategy. It will also define the unique value that you are offering to your customer.   I would recommend using the following process to create a marketing strategy.      Let me explain with an example, ... read more


Solution

1

What is a good tool / metric for profitable growth?

24.06.2019 at 18:50h

Leading a change is related to many factors. It also depends on the organizational structure, power structure, routines and rituals, control systems of the company. You need to take into account these factors to lead a change.  I am attaching a file which will enable you to incorporate elements that will convince the management to accept the your ideas. In addition, I recommend you to read two articles listed below which focus on leading change and psychology of change. Lawson, E., & Price, ... read more


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