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Strategy
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What are the basics of a brand strategy?

26.04.2021 at 09:19 h

Hi All,  I am starting a new project. It is still in conception. However, I would like to put the basics right the first time.  My project is in hospitality - the closest idea is a cafe, but think about something from a new generation. My partners and I have great and creative ideas. What is your advice on the basics of the brand strategy I can apply, so we don't miss any important strategic element? Thanks,  Nick   read more

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People and Organisation
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How to prepare and conduct Deep Structured Interviews in my ...

18.02.2020 at 10:11 h

Hi,    I have been advised to organise deep structured interviews in my team among different levels of employees. This would give me a better understanding of the processes and problems in the company.    -> Would you advise that this is a good approach?   -> If so, what is the best way to draft the questions?   -> What are the compulsory questions I should not miss?   -> How would you organise the very interviews? Would you start with the lower-level employees or with their managers? How muc... read more

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Innovation and Product D...
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What are the main pillars of Digital transformation?

16.01.2020 at 13:05 h

Hi, I would like to understand more what are the main areas of a Digital transformation? I am aware the topic is hot and everybody writes articles and suggestions. What I am after here is an applicable approach. Would you share your plan for executing a Digital transformation?   BR, N. read more

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How to create digital business transformation for an SME?

08.05.2020 at 11:21h

Hi Vedran,    When I raised a similar question because I wanted to have the opinion of experts/consultants, I wasn't ready to implement anything in my company.  You might find the key points they shared with me relevant for your case. https://consulthon.com/challenge/380/what-are-the-main-pillars-of-digital-transformation Back at that time, I had another 'burning platform'. However, with Covid environment, my main business goal is the transformation of my business. Part of it is also creating... read more

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What server to choose for my company?

08.04.2020 at 19:27h

you have to test, and test some more read more

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How to find and hire Great Employees?

29.06.2020 at 10:27h

Hi Nikolay,  that challenge is never out of fashion. Before COVID I had similar thoughts and I needed to find a good solution to test.    I found Mirel Baila's answer quite useful. https://consulthon.com/challenge/289/how-to-motivate-and-keep-good-employees-in-the-company   My company has its specifics, so I needed to tailor some areas, however overall I am happy with the outcome. There are some insights that you will be surprised to find. I will even implement the cards in the interview proc... read more

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