What are the basics of a brand strategy?
Hi All, I am starting a new project. It is still in conception. However, I would like to put the basics right the first time. My project is in hospitality - the closest idea is a cafe, but think about something from a new generation. My partners and I have great and creative ideas. What is your advice on the basics of the brand strategy I can apply, so we don't miss any important strategic element? Thanks, Nick read more